the power of search: driving traffic to your blog (a BlogHer recap)
When I was speaking at BlogHer on Friday, the thing people wanted to know about most was how to actually implement the things we were talking about. (Well, actually, the first question was what the heck is up with that domain name? Seriously, you’re trying to break into porn, right? And the second question was, so you left Google, huh? What, did you get tired of seeing puppies and rainbows and fireworks everyday? But then third was about implementation.)
I talked about the basics of what you should look at in your site to help you get traffic through search engines, and I did a fairly comprehensive write up of the subject when I spoke at BlogHer Business in March, so this time, I thought I’d jump right into some examples of implementation.
Why should you care about being found through search engines? Well, a lot of people are searching out there. According to comScore, Americans did 8 billion searches in June. Each search is for something specific and if you can provide exactly what someone is looking for, you’ve gained a loyal visitor who will keep coming back and will spread the word (and maybe some links) about your site.
So how do you make sure your site shows up for these searches?
You should look at three things:
I wrote all this up as one post but then it ended up being this crazy long thing and I figured I should break it into parts. So, just click on the above links to get started. And I hope you have some popcorn, a comfy chair, and a whole heck of a lot of time.
I tried to stick with the basics, but if you have any questions, please post them!
You can also check out the presentation Elise Bauer and I did, as well as get lots more about what Elise covered (the technology around community building) on her site.
Happy blogging!
[...] is the first part of a three part series on the session I gave at BlogHer. You can read the intro, or just get started [...]
[...] is part two of my three part series from my BlogHer session. You can also read the intro, part one on relevance, or part three on [...]
[...] is part three of my series from BlogHer. You can read the intro, part one on relevance, part two on discoverablity, or just read on for tips about [...]
This is a lot of information. I’d add the things to avoid too (spam, duplicate content, etc.).
Great posts!
The Power of Search: Driving Traffic to Your Blog (a BlogHer recap)…
“Why should you care about being found through search engines? Well, a lot of people are searching out there. According to comScore, Americans did 8 billion searches in June. Each search is for something specific and if you can provide exactly what so…
SearchCap: The Day In Search, July 30, 2007…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web…….
I really like the comments on the Google Webmaster Central blog post. It’s always great to see the sex based comments creap into a blog. I’m glad my blog is not alone in that respect. I was starting to wonder if my content was a little questionable.
[...] More… [...]
[...] way of SEO Buzz Box comes some great beginner’s blog SEO information from ex-Googler Vanessa [...]
[...] For you business bloggers out there, Vanessa Fox has taken her BlogHer conference presentation and turned it into a gem of post series: the power of search: driving traffic to your blog (a BlogHer recap). [...]
[...] the power of search: driving traffic to your blog (a BlogHer recap) | Vanessa Fox. Nude. Includes great examples, some of which apply to websites in general (not just blogs) (tags: google search) [...]
[...] For you business bloggers out there, Vanessa Fox has taken her BlogHer conference presentation and turned it into a gem of post series: the power of search: driving traffic to your blog (a BlogHer recap). [...]
[...] Answer These 10 SEO Questions Before You Charge for SEO Services < id=”post-66″ class=”entrytitle”>the power of search: driving traffic to your blog (a BlogHer recap) [...]
[...] left Google for Zillow and started her own blog, in which she posted one of the wisest and most comprehensive introductions to SEO I’ve ever [...]
[...] Vanessa Fox…. with an excellent 4-post series that takes you above the SEO fray, to consider relevance, discoverability, and crawlability. Most of the specific examples are going to have more relevance to bloggers than others - it was [...]
[...] shitloads of search engine traffic before you’ve acquired good inbound links. However, then you’ll do much better with the search engines when your crawlability is close to perfect. Share/bookmark this: del.icio.us • Google • [...]
Thank you for doing and sharing all this work. I am just developing my blog and I’m finding this information very helpful. Feels like a big learning curve but I’m going for it.
Vanessa,
Thanks for sharing your SEO wisdom with the world. Can you tell us why you do not have a tag cloud on your blog yet? Lack of time, or another reason?
Cheers,
Debra
[...] Beal about SEO for blogging. If you can’t make it, you can check out my earlier blog posts on driving traffic to your blog. But surely you’d rather come by the panel. There might even be a little [...]
[...] The Power of Search: Driving Traffic to Your Blog (Vanessa Fox): Vanessa spoke at BlogHer this past year (I’m so jealous) and applies three concepts (relevance, discoverability, and crawlability, for a total of four posts!) to making blogs more heavily trafficked in the search engines. Maybe next year, I’ll steal her presentation… [...]